![]() ![]() The negotiations to purchase Pride FC by Zuffa was a long, prolonged, and lengthy process that had been going on for about 11 months. Lorenzo Fertitta had announced that it was going to change the face of MMA forever and he had likened it to when the NFC and the AFL came together to create the NFL. The sale was later reported to be for $65 million. The deal to acquire Pride FC by Zuffa was stated to be less than $70 million. Pride executives announced on Tuesday, March 27, 2007, that Lorenzo Fertitta, co-owner of Zuffa had made a deal to acquire all assets of Pride Fighting Championships from Dream Stage Entertainment. Zuffa is the parent company of the UFC, Pride Fighting Championship, Strikeforce, WEC, etc. This was because the Fuji Network was the major pay-per-view outlet, hence causing a major dip in Pride’s revenue. ![]() Pride had only SKY PerfecTV as a television outlet in Japan, and the loss of the Fuji network affected its sustainability. The Yakuza fixed matches, manipulated taxes, and gambled illegally through Pride FC.Īlso, according to many sources, there was an internal war between two Yakuza groups over their interests in the promotion. This termination happened due to Pride FC having affiliations with a notorious mafia group from the yakuza crime organization.Īt the time, Japanese people dreaded groups such as the Yakuza. ![]() The fall of Pride began when Fuji Network terminated their television contract with Pride FC caused by a breach of contract. ![]()
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